777b
Privacy Policy

777b (referred to in this Privacy Policy as "777b," "we," "us," or "our") is an online casino and sports betting platform accessible at 777b.cam. 777b is operated by a company incorporated and licensed under applicable international gaming regulations and holds a valid international gaming licence that governs, among other things, our obligations in relation to the collection and processing of player personal data.

For the purposes of this Privacy Policy, 777b acts as the data controller in respect of the personal information you provide when registering an account, using the platform, or communicating with us. As data controller, 777b determines the purposes and means by which your personal data is processed and is responsible for ensuring that such processing complies with applicable data protection standards and our licensing obligations.

If you have any questions about how 777b handles your personal data, please refer to Section 15 (Contact & Complaints) of this Policy.

777b collects only personal data that is necessary to operate the platform safely, comply with our licensing obligations, and deliver a quality gaming experience to Pakistani players. The categories of personal data we collect are as follows:

777b does not collect sensitive personal data such as biometric data, racial or ethnic origin data, political opinions, or health information as part of the standard account process, except where CNIC verification incidentally reveals such information, in which case it is used solely for age and identity verification purposes and is not retained for any other use.

777b collects personal data through the following methods:

• Directly from you: When you complete the 777b registration form, submit KYC documents, make a deposit, request a withdrawal, contact our support team, or participate in promotions and surveys.
• Automatically: When you access the 777b platform, our systems automatically collect technical data including your IP address, device identifiers, browser type, and session activity through standard server logs and analytics tools.
• Through cookies and similar technologies: As described in Section 7 of this Policy, 777b uses cookies and similar tracking technologies to maintain session states, improve platform performance, and where consent is provided, to personalise marketing communications.
• From payment service providers: When you complete a transaction via JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, we receive transaction confirmation data from the payment processor necessary to credit your account or process your withdrawal.
• From fraud prevention and KYC service providers: 777b may use third-party identity verification and fraud screening services to supplement our own KYC processes. These providers supply verification outcome data, not raw document images, unless the Player has directly uploaded documents to the third-party portal.

777b uses the personal data it collects for the following specific purposes:

• Account Creation and Management: To register your 777b account, verify your identity, maintain your account settings, and provide you with secure access to the platform.
• KYC and Age Verification: To fulfil our mandatory obligation under our international gaming licence to verify that all players are 21 years of age or older and that their identity matches the information provided at registration.
• Processing Transactions: To process your deposits (via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank) and to execute your PKR withdrawal requests to your verified payment method.
• Providing Gaming Services: To operate the cricket betting, live casino, slot, Monster Crash, and all other gaming services available on the 777b platform; to record bet histories and calculate winnings; and to manage bonus credits and VIP tier progression.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent transactions, bonus abuse, multi-accounting, money laundering, and other prohibited conduct; to protect the security of player accounts and the integrity of the platform.
• Regulatory Compliance: To fulfil reporting and record-keeping obligations imposed by 777b's international gaming licence, including anti-money laundering (AML) obligations and responsible gaming monitoring requirements.
• Customer Support: To respond to your support queries, resolve complaints, and maintain a record of communications for quality assurance and dispute resolution purposes.
• Marketing Communications: Where you have provided consent, to send you promotional offers, bonus notifications, PSL betting specials, and platform news via email or SMS.
• Platform Improvement: To analyse aggregated, anonymised usage data to improve the performance, design, and feature set of the 777b platform for Pakistani players.
• Responsible Gaming Monitoring: To monitor player activity for indicators of problem gambling and to support the delivery of responsible gaming tools including deposit limits, session reminders, and self-exclusion.

777b processes your personal data on the following legal bases, consistent with internationally recognised data protection principles applied under our licensing framework:

• Contractual Necessity: The majority of data processing at 777b is necessary to perform the contract between 777b and the Player — specifically, to operate and provide access to the platform, process deposits and withdrawals, calculate winnings, and manage accounts. Without this processing, the platform service cannot be delivered.
• Legal Obligation: Certain processing activities — including KYC verification, AML monitoring, age verification, and regulatory record-keeping — are required by 777b's international gaming licence and cannot be waived by individual player preference.
• Legitimate Interests: 777b processes certain data on the basis of legitimate interests, including fraud detection, platform security monitoring, responsible gaming surveillance, and aggregated analytics for product improvement. In each case, 777b has assessed that its legitimate interest is not overridden by player privacy interests.
• Consent: Where 777b sends marketing communications by email or SMS, this is done on the basis of explicit consent provided at registration or subsequently. Consent for marketing can be withdrawn at any time by updating your preferences in the account dashboard or by contacting support.

777b does not sell your personal data to any third party. We share your data only in the following specific and limited circumstances:

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank receive transaction-level data necessary to process your deposit or withdrawal. Each payment provider operates under their own privacy terms and is subject to applicable Pakistani financial regulatory oversight.
• Identity Verification (KYC) Providers: 777b may use licensed third-party KYC service providers to assist with identity verification and document validation. These providers process the minimum data required for verification and are contractually prohibited from using player data for any other purpose.
• Game Software Providers: Third-party game providers (such as Pragmatic Play, Evolution Gaming, and NetEnt) receive a session token to authenticate your game session. No directly identifying personal data beyond a pseudonymous player identifier is shared with game providers during normal operation.
• Fraud Prevention Services: 777b may share relevant technical data (such as IP addresses and device fingerprints) with fraud screening service providers to detect multi-accounting, bonus abuse, and financial fraud. These providers do not receive identity documents.
• Regulatory and Legal Authorities: 777b is required under its international gaming licence to report certain transactions and activities to the licensing regulatory authority. In cases of suspected money laundering or serious fraud, information may additionally be shared with relevant law enforcement authorities. 777b will not notify the affected player in circumstances where such notification would itself constitute a regulatory breach (e.g., "tipping off" restrictions).
• Professional Advisors: 777b may share limited data with its legal advisors, auditors, and insurers where necessary for the performance of their professional services, subject to confidentiality obligations.

The 777b platform uses cookies and similar browser-based technologies to provide certain essential functions and, where consent has been given, to support analytics and marketing personalisation.

• Essential Cookies: Required for the basic operation of the 777b platform — including maintaining your login session, remembering your account preferences, and supporting the security functions that protect your account. These cookies cannot be disabled without impairing the functionality of the platform.
• Analytics Cookies: Used on an aggregated and anonymised basis to understand how Pakistani players navigate and use the 777b platform, identify areas where the user experience can be improved, and measure the effectiveness of platform updates. 777b uses privacy-respecting analytics tools that do not build individual behavioural profiles.
• Preference Cookies: Store your platform settings such as language preferences, default game view options, and responsible gaming notification schedules so that these are maintained across sessions.
• Marketing Cookies: Where you have provided consent, these cookies support the personalisation of promotional communications and bonus offers relevant to your gaming activity at 777b. You may withdraw consent for marketing cookies at any time through the cookie settings menu on the platform.

You may control cookie settings through your browser settings at any time. However, disabling essential cookies will prevent you from accessing core platform functions including your 777b account login. Mobile browser cookie settings for Chrome on Android and Safari on iOS follow the same principles — refer to your browser's help documentation for guidance.

777b implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, disclosure, or destruction. Key security measures in place at 777b include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the 777b platform is encrypted using industry-standard SSL/TLS protocols, consistent with those used by major banking institutions.
• Password Hashing: Account passwords are never stored in plain text at 777b. Passwords are hashed using a strong one-way cryptographic algorithm at the point of creation and the original password is not recoverable by 777b personnel.
• Two-Factor Authentication: 777b offers SMS OTP-based two-factor authentication for all player accounts and strongly recommends its activation. 2FA significantly reduces the risk of account takeover even if login credentials are compromised.
• Access Controls: Internal access to player personal data at 777b is restricted to authorised personnel on a need-to-know basis. All internal access is logged and subject to periodic review.
• Transaction Monitoring: 777b operates automated transaction monitoring systems that detect unusual patterns — including large or atypical withdrawals, rapid sequential deposits, and logins from unusual geographic locations — and trigger review procedures.
• Regular Security Audits: 777b conducts regular internal security reviews and engages third-party security assessments to identify and remediate vulnerabilities in the platform infrastructure.

777b retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or for as long as required by applicable regulatory and legal obligations. The following general retention periods apply:

• Active Account Data: Retained for the duration of the Player's active relationship with 777b, and for a period of five (5) years following voluntary account closure or inactivity closure, to satisfy licensing record-keeping obligations.
• Financial Transaction Records: Retained for a minimum of five (5) years following the date of the transaction in compliance with AML record-keeping requirements under 777b's international gaming licence.
• KYC Documents: Identity verification documents (CNIC copies) are retained for a minimum of five (5) years following the closure or last active date of the associated account, in line with licensing authority requirements.
• Communications and Support Records: Live chat transcripts and email correspondence are retained for up to three (3) years following the close of the relevant support interaction for dispute resolution and quality assurance purposes.
• Responsible Gaming Records: Records relating to self-exclusions, deposit limits, and responsible gaming interventions are retained for the maximum of five (5) years or the duration required by the applicable licensing authority.
• Technical and Analytics Data: Anonymised technical data used for platform analytics is retained for up to two (2) years. Non-anonymised technical logs containing IP addresses are retained for up to twelve (12) months.

Following the expiry of applicable retention periods, 777b will securely delete or irreversibly anonymise personal data so that it can no longer be associated with any individual player.

As a player on the 777b platform, you hold the following rights in respect of your personal data. To exercise any of these rights, contact 777b support via live chat or at [email protected]:

The 777b platform is strictly restricted to individuals who are 21 years of age or older. 777b does not knowingly collect personal data from any person under the age of 21. Age verification is a mandatory step in the 777b account journey — CNIC verification confirms date of birth before any account is fully activated for deposits or gameplay.

If 777b becomes aware that personal data has been collected from an individual who is under 21 years of age, the associated account will be immediately closed, any balance will be handled in accordance with our Terms and Conditions, and all personal data relating to that individual will be deleted to the extent permissible under applicable regulatory requirements.

Parents and guardians who believe a minor may have accessed or registered on the 777b platform should contact [email protected] immediately. 777b will treat such reports as urgent and will investigate and act on them on a priority basis.

With your consent, 777b may send you marketing communications by email or SMS, including promotional bonus offers, PSL season specials, new game announcements, VIP tier updates, and platform news relevant to Pakistani players. Marketing communications are sent only to players who have opted in at registration or subsequently through their account dashboard.

You may opt out of marketing communications at any time by:

• Updating your notification preferences in your 777b account dashboard under Settings → Notifications.
• Clicking the "Unsubscribe" link included in the footer of every marketing email from 777b.
• Replying "STOP" to any 777b marketing SMS on your registered Pakistani mobile number.
• Contacting 777b support via live chat with a request to opt out of all marketing communications.

Please note that opting out of marketing communications does not affect transactional and service-related communications — 777b will continue to send you notifications relating to your account activity, deposit confirmations, withdrawal processing, KYC status updates, and responsible gaming alerts, as these are essential to the provision of the platform service.

777b operates as an internationally licensed platform and, as a result, certain of the third-party service providers with whom 777b shares data (as described in Section 6) may be located outside Pakistan. Where personal data is transferred to service providers in other jurisdictions, 777b ensures that appropriate safeguards are in place to protect the security and privacy of that data.

Such safeguards may include: contractual data processing agreements with service providers that impose data protection obligations consistent with our licensing standards; transfers to service providers operating in jurisdictions that maintain adequate data protection standards; and technical security measures that protect data in transit and at rest regardless of the jurisdiction of the receiving party.

Players in Pakistan whose data is transferred internationally can be assured that the level of protection applied to their personal data by 777b and its contracted service providers meets or exceeds the standards required by 777b's international gaming licence.

777b may update this Privacy Policy from time to time to reflect changes in applicable law, our licensing obligations, our data processing practices, or the features and services available on the platform. The current version of the Privacy Policy, identified by the version number and effective date displayed at the top of this page, is always accessible at 777b.cam/privacy-policy.

Where we make material changes to this Privacy Policy, we will notify registered players by email to their registered address and/or by a prominent notification displayed on the platform upon their next login. The notification will summarise the nature of the changes and direct players to the updated Policy for review.

Continued use of the 777b platform following notification of a material change to this Privacy Policy constitutes your acceptance of the updated Policy. If you do not accept the updated terms, you should contact 777b to request account closure before the updated Policy takes effect.

If you have any questions about this Privacy Policy, wish to exercise any of your privacy rights, or have a complaint about how 777b has handled your personal data, please contact us through the following channels:

• Live Chat: Available 24/7 from within your 777b account dashboard. For privacy-related queries, please start the chat with "Privacy Query" so your message is routed to the appropriate team. Average response: 3–5 minutes.
• Email: [email protected] — for formal written privacy requests or complaints. When submitting a privacy request by email, please use the subject line "Privacy Request — [Your Username]" and include your registered mobile number so we can verify your identity.

777b aims to respond to all privacy-related queries within five (5) business days and to formally acknowledge all written complaints within 48 hours of receipt. Complex requests — such as subject access requests involving large volumes of data — may take up to 30 days to fulfil in their entirety; you will be informed if this is the case.

If you are dissatisfied with 777b's response to a privacy complaint, you may escalate the matter to the data protection supervisory function of the jurisdiction in which 777b holds its gaming licence. Details of the appropriate authority will be provided in 777b's formal response to your initial complaint.